As is the case with so many issues these days, the general population is split down the middle of the loaf when it comes to loving bread, as demonstrated by a recent survey of more than 2,000 American consumers. Even though 50 percent of Americans eat bread every day, only a meager 12 percent are aware of the many ways bread can contribute to the prevention of serious health conditions. Furthermore, almost one-quarter of those surveyed still believe that carbohydrate restriction is a sensible dietary approach.
Other key survey findings include:
- Many American's Still Love Bread
When asked, half (50%) of American adults indicate they love eating bread. And, 50% indicate they eat bread almost every day.
- Perceptions Vary Among Ages and Genders
Women aged 35-44 were the most likely to feel that bread is unhealthy/fattening - nearly one-in-five (19%) thought this to be true.
Love for bread among adult Americans appears to decrease with age: 64% of those aged 18-34 years (including 70% of women in this age range) indicate they love eating bread, while just 39% of those aged 55 years or older agree.
- We Love Bread for its Sensory and Emotional Benefits
When asked specifically why they love eating bread, 40% of American adults indicated they "love the way it smells", 20% of adults said because it gives them energy to get through their day, and 14% associate bread with happy memories.
- But We Don't Understand the Health Benefits of Bread
Only about one in eight (12%) respondents believe the statement "Bread contributes to the prevention of serious health conditions" including 9% of women aged 35-44.
